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Aurora Magazine Promoting excellence in advertising The Dawn Of Advertising (1947-2017) Home Most Read People Blogs The Dawn Of Advertising (1947-2017) Home Most Read People Blogs 1 Magazine The Kachelo Mission Sadia Kamran reports on the efforts made by Kachelo Fruit Farms to bring A-grade quality produce to Pakistan’s domestic market. WHATSAPP 2 Magazine Media Advertising Spend FY 2022-23 WHATSAPP 3 Trends Branding in a Time of Boycotts Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. WHATSAPP Latest The Dual Glass Ceiling WHATSAPP The Agrarian Thespian WHATSAPP Incentivising Agri-Financing WHATSAPP Featured Stories Disrupting Agriculture’s Fiscal Model If Pakistan is to ever open up the economic potential of its agricultural sector, it will have to substitute outdated and ineffective financing methods in favour of ‘an enabling capitalist model’, argues Aijaz A. Nizamani. WHATSAPP Fighting Pakistan’s Growing Food Insecurity Crisis Unless something is done now, climate change will exacerbate Pakistan’s lethargic agricultural growth and lead to further food insecurity, warns Aisha Khan. WHATSAPP People In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right.” Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan’s agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards. WHATSAPP Magazine Embedding Agriculture in the Business Portfolio Kazim Saeed discusses the business case for private sector investment in agriculture. WHATSAPP Trends A Boost for Pakistan’s Creative Economy Sophia Khan meets the founders of the newly established Karachi Film School. WHATSAPP Magazine Expert Services and Customer Satisfaction Snowhite: from dry-cleaning to manufacturing cleaning products. WHATSAPP Recent One Nikahnama at a Time Alifya Sohail covers Easypaisa’s ‘Audio Nikahnama ’ campaign. WHATSAPP Recent Striking a Spark in the Local Market Sparx enters the local smartphone market. WHATSAPP People Honouring the Legacy of Zafar Siddiqi (1948-2024) Amir Jahangir remembers Zafar Siddiqi. WHATSAPP Blogs The Apple of My Eye Is Taylor Swift the Apple of the music industry? WHATSAPP Editor’s Picks Creating ‘Equal’ Spaces Creating woman-friendly networking spaces. WHATSAPP The girl I knew – Sabeen Mahmud [1974-2015] A closer look into Sabeen’s work philosophy, her passion for everything Macintosh, and her journey of creating T2F. WHATSAPP Buying Irani Irani products make their way to Pakistan. WHATSAPP Defining a Legacy Shahrezad Samiuddin profiles Samina Ahmed. WHATSAPP Nov-Dec Jan-Feb Mar-Apr Home Recent Agencies People Marketing Creative Media Trends Blogs For questions regarding subscription and timely delivery, please contact on the following numbers or visit (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 Terms and Conditions • Privacy...